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BOOK REVIEW: Yoga and Capitalist Consumerism: A Marriage Made in Nirvana?

Yoga: From Counterculture to Pop Culture. By Andrea Jain. Oxford: Oxford University Press, 2015. Indeed, Jain seems to have overlooked some key features of contemporary yoga culture that do set it distinctly apart from past eras.  The most obvious, perhaps, is the mass entry of women into what was traditionally an exclusive “male” preserve.  Industry

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